Our brains did not evolve to see or appreciate the concentrated and saturated colors that are considered 'basic colors'. They often clash with each other.
- RGB values are based on Phosper coatings on CRT tubes.
- The way your eye perceives color is not related to RGB values.
- GenoPal is based (on patent pending technology) on how your mind perceives color.
Natural colors are harmonious.
Our eyes were evolved to see natural and sophisticated colors which rarely clash with each other.
harmonious colors — always!
Free Color Advice
Subscribe to our bi-weekly articles from our color experts. We will never share your information with any unauthorized 3rd party.
Sample Articles
Using Photos (pdf)
Understanding Color (pdf)
Featured Blogs
